Communication

Communication


  • Communication is the act of sharing or imparting information between two persons or parties.
  • The word communication has been derived from the Latin word “communis” which means common. So communication means sharing of ideas in common.
  • Literally communication means to inform, to tell, to show or to spread information.

It is a two-way process in which a speaker must have a listener and a writer must have a reader to share his ideas. So communication is the process by which message evokes response.


Definition of communication


Here are a few definitions given by various thinkers.
  • “Communication is the process of conveying messages (facts, ideas, attitudes and opinions) from one person to another so that they can be understood.” (M. W. Cumming) 
  • “Communication is an exchange of facts ideas, opinions, or emotions by two or more persons.” (George Terry) 
  • “We define communication as the process by which message affects response.” ( Harold Janis) 
  • “The search for all available means of persuasion.” (Aristotle) 
  • “The flow of material information, perceptions and understanding between various parts and members of an organization.” (Fred Luthans)

Communication enables organizations to function. Organizations cannot function without open and effective communication. So it can be said that communication is the lifeblood of every organization.


Why do you communicate?


The purposes or objectives of the communication may be any one of the following:
Reading: Process of Communication
  • 1) To initiate some action;
  • 2) To impart information (ideas, attitudes, beliefs or feelings);
  • 3) To establish, acknowledge or maintain links or relations with other people.


1. Initiating Action

The basic purpose of communication is to initiate some action. It is used to express the needs and requirements of a person. Firstly, you communicate to change the attitudes and behaviours of others. Then you persuade them to carry out the desired action.

2. Imparting Information

Information gathering is a constant activity of human beings. Much of the knowledge you learn comes from communicating with others. Teachers most often make a speech to impart information. Feed back from other people, shows your strengths and weaknesses. You impart information through news bulletins, bank statements, gossip, business information, discussion etc. Imparting information may have the following specific purposes:

  • Creating awareness 
  • Creating understanding 
  • Persuading others 
  • Influencing others

3. Establishing Relations

Establishing and maintaining relations with other people is a vital function of communication.
Aristotle says, “Man is a social animal”. Being the social animal, he cannot live alone. To fulfill his needs of life, he has to communicate with others. Similarly you communicate with others to fulfill your needs of life. You can communicate with others in the following ways.

  • 1) You can nod or wave to show that you recognize some one you have met before.
  • 2) You can make eye contact while speaking.
  • 3) Keep in touch by telephone, letter or making a visit.
  • 4) You can use his/ her name while speaking or writing.
Reading: Reasons of Communication via Advertising

Benefits of communication

Good communication skills have always been important in the work place. They are even more vital today. Effective communication helps in technology and globalization of the market place. Following are the benefits of effective communication.

1. Increase Productivity

Your ability to communicate effectively increases productivity, both yours and your organization. You can get maximum product at minimum cost and make profit with the help of good communication.

2. Co-ordinate with Flow

Organizational communication establishes a pattern of formal channels to carry information. Information is passed in three ways: upward, downward and horizontal. Suggestions, complaints and problems flow upward from employees to supervisors. Instructions relating to the policies of conducting business are conveyed down ward. At horizontal level, information is exchanged between the employees of an organization.
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3. Strong Business Relationships

Communication is the most vital means by which people are connected together in the society. A communication skill is a key to establish strong business relationships. Without effective communication, people misunderstand each other and misinterpret information.

4. Build Professional Image

Effective communication makes difference to your organization in international market. The ability to speak and write helps in dealing with national and international business people. So this ability promotes the image of your organization.

5. Making Prompt Decisions

Communication helps to make prompt decisions. For making prompt decisions, fact-collecting process is necessary which results from effective communication.

6. Building Goodwill

In this age of competition, for excellence and success, organizations need to develop goodwill and sound status. Effective communication assists organizations to maintain good will and credibility.

7. Career Building

Anyone who is able enough to communicate effectively possesses a high valuable skill. So communication skills are the main requirement for getting a good job. Your job promotion and success often depend on doing well in written and oral presentation. Your ability to communicate well is a valuable asset that leads you towards success.
Reading: How to speak good in Business

8. Job satisfaction and Good Morale

Morale is the human element that motivates a man to work in the right spirit. Good communication removes the possibility of misunderstanding among the employers and employees. It increases the morale of the workers and each worker feels job satisfaction.

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